The evolution of AI is reshaping social media, and in 2024, Threads and X (formerly Twitter) might seem alike, but the way people engage on them couldn’t be more different. Threads is gaining serious momentum with higher engagement, while X still boasts a larger user base. So, where should brands and creators invest their time? Let’s dive into the details of the pros and cons of Threads vs X.

Why Threads Is Gaining More Engagement Than X

Threads has exploded onto the scene with 320 million active users, and it’s not slowing down. One big reason it’s winning hearts? No paywalls. Unlike X, where visibility often depends on subscriptions or ad boosts, Threads offers strong organic reach. Its algorithm favors fresh, real-time conversations, giving brands a better shot at meaningful interactions without having to pay extra.
Another reason why people are switching from Twitter to Threads is the platform’s simplicity. Fewer restrictions mean brands and creators can reach audiences more naturally, without feeling like they’re battling algorithms just to be seen. No wonder 53% of marketers are already active on Threads, with more planning to join, according to Sprout Social Pulse Survey.
And the numbers don’t lie: Threads posts are seeing 73.6% higher engagement than X posts, not just likes, but real discussions and conversations.

Threads vs X for Creators and Businesses

When it comes to Threads vs X for creators and businesses, choosing the right platform feels a lot like picking your favorite hangout spot.

Threads is like a cozy café, built for meaningful conversations, privacy, and a more relaxed vibe. With longer messages, no ads cluttering the feed, and a focus on community-driven content, it’s a great fit for creators and brands who want to nurture deeper connections.
X, on the other hand, is like a buzzing city square, full of excitement, trends, and a massive audience. It’s perfect for brands looking to tap into real-time conversations, viral trends, and diverse communities.
Ultimately, it depends on your style. If you value authentic discussions and a laid-back approach, Threads might be the better home for your content. But if you thrive on quick updates and wide reach, X could still be the right fit. Smart brands are blending both to get the best of both worlds.

Which Is Safer: Threads or X?

Both platforms have made moves to improve safety, but many feel Threads offers a cleaner, less toxic environment. Since it’s backed by Meta, Threads benefits from the same moderation tools that keep platforms like Instagram in check. X, after Elon Musk’s takeover, has relaxed some moderation policies, which some users feel have made it a little rougher around the edges.
So if you’re asking which is safer: Threads or X? — Threads seems to have the upper hand for now, especially for brands mindful of brand safety.

Why are people switching from Twitter to Threads?

People are switching from Twitter to Threads because X’s environment under Elon Musk has become chaotic, filled with hate speech, misinformation, and constant ads. Threads offers a cleaner, safer space for real conversations, with no ads (yet), stricter moderation, and seamless Instagram integration that helps users easily rebuild their community. As people seek fresh, authentic spaces, especially in a digital world shaped by the evolution of AI, Threads feels like the next step for creators and businesses exploring Threads vs X.

Best Platform for Brands: Threads or X?

Choosing the best platform for brands: Threads or X? depends on your goals. If you’re aiming for organic engagement, community discussions, and more authentic interactions, Threads is the place to be. If you need wide reach, quick visibility, and news-style updates, X still holds strong.
Ideally, brands should maintain a presence on both, posting native content optimized for each platform’s style and audience. That way, you can maximize your reach without putting all your eggs in one basket.

Final Thoughts

At the end of the day, it’s not about abandoning one platform for the other. It’s about understanding where your audience spends their time and how you can show up for them authentically.

With Threads seeing significantly higher engagement and offering a more conversational environment, it’s no surprise why so many creators and brands are giving it a serious shot in 2024.

FAQs

1. How is the evolution of AI impacting social media platforms like Threads and X?
AI is reshaping how content is recommended and engagement is boosted. X uses advanced AI for ads and moderation, while Threads focuses on organic reach and community engagement.

2. Which platform is better for creators: Threads or X?
Threads offers organic engagement and fewer ads, making it ideal for creators building genuine connections. X uses AI-driven tools for paid visibility, but Threads provides more authentic growth.

3. How does AI impact safety on Threads and X?
AI moderates content on both platforms, but X has faced criticism for lax moderation. Threads promises stricter AI-powered moderation, offering a safer space for users.